The Prince George Citizen - 2021-11-25


Bra donations sought for women in need


A local lingerie brand is asking women to donate their gently used and clean bras to women in need. The company, Modern Match Lingerie, started the initiative last year when women’s shelters saw an uptick in women seeking refuge and domestic abuse hotlines saw an increase in calls. Company founder Shauna Allen wanted to jump into action and support women who need it most. She said her team visited the Phoenix Transition House last June to better understand their needs and find out how they could help local women. “An expense that we often don’t think of when donating to at-risk people is their underthings. It’s more of a priority to donate non-perishables or winter clothing. But for a lot of women bras are a necessity and, if they can’t afford them, they will just suffer without them,” said Allen. The company is calling the donation initiative Worthy Warriors and bras will be donated to the United Way of Northern BC who will then distribute them to benefit Prince George agencies that need them the most. “Every woman deserves to feel empowered and we believe your innerwear repertoire plays a big role in that. Not only are we helping women step into their confidence, we’re doing it by supporting ‘the girls’ along the way too,” added Allen. Women are encouraged to drop off their lightly used and washed bras at the Modern Match office building which is shared with Rivers Edge at 3981 18th Ave. Modern Match will accept donations Monday to Friday from 9 a.m. to 3 p.m., excluding weekends and holidays.


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